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- The main statistics. This truly is the heart of your statistics. Within a single table, PrestaShop gives an overview of the most important numbers that were gathered for the selected period of time: visitors, new registrations, new orders, number of items bought for all orders combined, percentage of registration per visitors, percentage of orders per visitors,
amount of used coupons, amount of all sales combined.
You can change the granularity using the drop-down selector, at the top right of the section. The available period sizes are: daily, weekly, monthly, and yearly.
The three lines at the bottom of the table are not affected by the selected period: total, average and forecast figures enable you to get a better estimate of where your shop is heading to. - Conversion. This section gives you an idea of how much a visitor or a registered customer are worth on your shop, based the number of orders they place, basically. It is a nice indicator of how your shop is doing.
Note: the difference between a "cart" and "full cart" is that a cart is a visitor's cart, with products and not much else, while a full cart is a cart with products AND a shipping address AND a chosen carrier -- in short, the cart has been almost fully through the checkout process, all that's left to do is actually pay for it all. - Payment distribution. This section presents which payment methods are most often chosen by your paying customers. Based on these figures, you may wish to adapt your shop or your business in order to better cater for the most popular methods, or to push forward a specific method that you would prefer that your customers choose.
Using the "Zone" drop-down selector at the top right of the section, you can limit the numbers to a specific geographical zone, and thus see which method works best or worst depending on the region. - Category distribution. This section gives category-specific information. For each category, it presents you with useful numbers: products, sales, percentage of product sold for the whole shop, percentage of sales for the whole shop, average product price. If you notice that a category is way more successful than others, you might want to push your promotion efforts on it. On the other hand, you could try bolstering the figures of disappointing categories by releasing vouchers or other doing other promotional actions...
Using the "Zone" drop-down selector at top right of the section, you can limit the numbers to a specific geographical zone, and thus see which category is most successful depending on the region. - Language distribution. You Your customers can choose their preferred language when registeringbrowsing your site,and you can see the language distribution with this section. Make sure to have all your products correctly translated for at least the two most popular languages.
- Zone distribution. You can filter other section by zones, and this section directly gives you a per-zone run down of your number of registered customers and placed sales (and their respective percentages).
- Currency distribution. If you accept more than one currency, this section helps you see which one is the most used by your paying customers.
Using the "Zone" drop-down selector at the top right of the section, you can limit the numbers to a specific geographical zone, and thus see which currency is most successful depending on the region. - Attribute distribution. This is more of an internal statistic, enabling you to see which attribute and attribute group is the most used within your products.
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